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中小企业网络营销:用搜索营销破解生存困局

2012-10-06 19:06:37   来源:华路卓网络营销外包网   浏览:63
内容提要:仅靠传统的营销方式已远远不能适应当前的市场需求,营销思路必须打开,顺应信息技术和互联网发展趋势,运用新技术、新手段做大市场增量

 

仅靠传统的营销方式已远远不能适应当前的市场需求,营销思路必须打开,顺应信息技术和互联网发展趋势,运用新技术、新手段做大市场增量。调查显示,到去年底已有42.1%的中小企业利用互联网进行过营销或销售,使用新兴网络营销方式“搜索引擎营销”的比例为16.4%

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仅靠传统的营销方式已远远不能适应当前的市场需求,营销思路必须打开,顺应信息技术和互联网发展趋势,运用新技术、新手段做大市场增量。中国互联网络信息中心(CNNIC)发布的《2010年中国中小企业网络营销使用状况调查报告》为我们提供了另外一种思路。调查显示,到去年底已有42.1%的中小企业利用互联网进行过营销或销售,使用新兴网络营销方式“搜索引擎营销”的比例为16.4%。

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